Online Agenda

ALL TIMINGS ARE IN AEST

09:00

09:10

  • Staying relevant in a fast-paced environment 
  • The link between social media and reputation management 
  • The power of employee advocacy in growing social media 

09:30

  • What are the key elements that make a winning social media strategy?
  • Benefitting from utilising different types of social media content

09:50

  • Knowing when to talk and when to let the community take the lead 
  • Curating high quality content at scale 
  • How to measure success and make improvements?

10:10

  • Staying connected with people face-to-face 
  • Crafting attentive messages and creating valuable experiences 

10:30

10:40

  • How to overcome restrictions to create organic content?  
  • Building content with context - Ensuring messaging was balanced with compassion  
  • Handling a major product launch campaign in the middle of a global pandemic  

11:00

  • Developing trust and loyalty through user advocacy
  • Improving organic and genuine social reach 
  • Building a better community through user engagement 

11:20

  • The power of 1st party audiences (owned social and eDM)
  • Bushfires - #BookThemOut
  • COVID-19 – Living room tourism and SA TV

11:40

  • The role of hands on training to drive platform use 
  • Using employee advocacy platforms to facilitate content sharing 
  • Unlocking the benefits of socially engaged leadership 

12:00

  • Dealing with minimal budget and resources 
  • Data tracking  
  • Data analysis

12:20

  • Setting KPIs for employee advocacy program 
  • Establish appropriate guidelines and best practises 
  • Collective result measurement  

12:40

ALL TIMINGS ARE IN AEST 

09:00

09:10

  • Connecting with audiences through storytelling with tact, care, and compassion 
  • Offering genuine value in a meaningful way that deepens relationships 
  • Strengthening trust and connections with audiences for the long term 

09:30

  • Formulating real-time content for the right people at the right time 
  • Creating an honest human connection with your followers 

09:50

  • The importance of maintaining a strong brand presence during times of rapid change
  • Timely community management with empathy and transparency
  • Avoid the ‘buzz wedge’: When to step back from the conversation

10:10

  • Lessons learnt during my tenure as a social media manager when it comes to strategy 
  • How to document your advertising strategy in an evolving market? 
  • Stakeholder engagement - why is it so important? 
  • How to pivot when things do not go to plan ... COVID 19 

10:30

10:40

  • Driving acquisition through topicality and conversation
  • ‘Talking with’ not ‘talking at’ your audience
  • Tapping into and owning moments in time
  • Establishing social media infrastructure to drive sales through a paid vs. earned content strategy

11:00

  • Transitioning from engagement to acquisition and conversion 
  • Increasing brand exposure and generating more leads 
  • Building and monetizing relationships 

11:20

  • Having a clear strategy and brand identity in the changing landscape of social 
  • Being part of the conversation and not a complacent bystander in an age of social and people power 

11:40

  • Data signals and data lies
  • More input does not necessarily yield better output 
  • The KISS campaign structure 
  • Being creative in an unsexy industry

12:00

  • Understand how Salesforce and its customers are following a 3-step process to overcoming COVID challenges 
  • How unifying communications channels increases customer satisfaction 
  • The value of real-time interactions in a rapidly changing environment 

12:20

  • How using humour can help (or hinder) your brand?
  • Developing a tone of voice with humour in mind 
  • What do you meme? How meme culture can work for brand socials, and where to find them?
  • Idea generation using comedic techniques

12:40