Online Agenda

ALL TIMINGS ARE IN AEST

09:00

09:10

  • Staying relevant in a fast-paced environment 
  • The link between social media and reputation management 
  • The power of employee advocacy in growing social media 

09:30

  • What are the key elements that make a winning social media strategy?
  • Benefitting from utilising different types of social media content

09:50

  • Knowing when to talk and when to let the community take the lead 
  • Curating high quality content at scale 
  • How to measure success and make improvements?

10:10

  • Rethinking and inverting communication channels with the audience 
  • Designing and implementing organisational change for technology 
  • Developing a rationale for adoption when ‘innovation’ concepts have become overused 

10:30

10:40

  • How to overcome restrictions to create organic content?  
  • Building content with context - Ensuring messaging was balanced with compassion  
  • Handling a major product launch campaign in the middle of a global pandemic  

11:00

  • Aligning video content with organisational goals 
  • Customizing video for different social media platforms 
  • Creating quality targeted videos on minimal resources 

11:40

  • Igniting emotional connections - The power of video storytelling 
  • Ideas that engage - What works, what doesn’t?  
  • Creating compelling videos on minimal resource 

12:00

  • Optimizing the use of available resources 
  • Setting realistic social goals and expectations 
  • Achieving creativity and quality without compromise 

12:20

  • Setting KPIs for employee advocacy program 
  • Establish appropriate guidelines and best practises 
  • Collective result measurement  

12:40

  • Staying connected with people face-to-face 
  • Crafting attentive messages and creating valuable experiences 

01:00

ALL TIMINGS ARE IN AEST 

09:00

09:10

  • Connecting with audiences through storytelling with tact, care, and compassion 
  • Offering genuine value in a meaningful way that deepens relationships 
  • Strengthening trust and connections with audiences for the long term 

09:30

  • Formulating real-time content for the right people at the right time 
  • Creating an honest human connection with your followers 

09:50

  • The need for clear guidelines on ethics 
  • Establishing a real-time crisis response plan 
  • Monitoring social channels consistently 

10:10

  • Creative ways to engage with social audiences on a meaningful level 
  • Using content from your community to connect with community 

10:30

10:40

  • Setting goals and priorities 
  • Testing ideas and running experiments 
  • Analysing real-time online conversations 

11:00

  • Transitioning from engagement to acquisition and conversion 
  • Increasing brand exposure and generating more leads 
  • Building and monetizing relationships 

11:20

  • Having a clear strategy and brand identity in the changing landscape of social 
  • Being part of the conversation and not a complacent bystander in an age of social and people power 

11:40

  • Data signals and data lies
  • More input does not necessarily yield better output 
  • The KISS campaign structure 
  • Being creative in an unsexy industry

12:00

  • Building new seamless e-commerce and digital experiences
  • Providing proactive and effective communication with all stakeholders
  • Scaling customer service capabilities to assist customers in their journey 

12:20

  • How using humour can help (or hinder) your brand?
  • Developing a tone of voice with humour in mind 
  • What do you meme? How meme culture can work for brand socials, and where to find them?
  • Idea generation using comedic techniques

12:40