Harnessing the power of social media to boost engagement and drive business growth

Forum: 14-15 September 2021 | Post-Forum Workshop: 16 September 2021 | Sydney
 
With Australian consumers spending a rapidly increasing percentage of their time on social media, it is imperative for marketers to have a strong social media presence to maximise exposure to potential buyers. The critical question for social media marketers is: how to attract the right customers with the right information at the right time?  
 
Join us at the Social Media Leadership Strategies Forum, taking place in Sydney from 14-16 September 2021, as we hear from social media marketers who have been able to leverage their extensive experience and expertise to maximise exposure to potential buyers. Learn how leading companies have been able to enhance the customer journey with social media to drive brand awareness, purchasing, loyalty and advocacy.
 
Get equipped with the practical knowledge, tools and strategies through real world case studies so you can consistently deliver compelling social media content and maximise your return on investment.   
 
VIEW AGENDA  |  DOWNLOAD BROCHURE  |  ACCESS PRICING & PACKAGES 

POST FORUM WORKSHOP

THURSDAY 16 SEPTEMBER 2021 | 9AM – 4.30 PM 
 
The Social Media Manager’s Essential Toolkit
This workshop will have hands-on elements, exercises and discussions to help social media managers share their skills and learnings with each other. 
 
Learning Objectives  
You will learn how to: 
  • Create content that makes your audience (and boss) happy 
  • Get your boss to see value in social and advocate for you 
  • Streamline a content planning and approvals system 
  • Respond when customers talk back (and how to defuse a crisis) 
  • Navigate boundaries and burnout so everyone is on top of their game 
Led by:
 
Rachel Beaney, Owner, Rachel Beaney Digital 
 
 

KEY SPEAKERS

Timothy Price

Director Digital

ACT Government

Kimberley Knight

Head of Social Media

Ramsay Health Care | Social Media Marketer of the Year 2020 (Social Media Marketing Awards)

Gary Kemble

Social Media Lead

ABC News

Pegah Kamal

Senior Social Media Strategiest

Commonwealth Bank

Chris Williamson

Social Media & Content Manager

Western Sydney Airport

Jessica Romano

Social & Digital Marketing Performance Manager

ANZ

Fraser Cowley

Social Media and Community Manager

Canon New Zealand

Cat May

Social Media Manager

KPMG Australia

View all speakers

REASONS TO ATTEND

  • Hear how the ACT Government is working with local stakeholders to source, design and curate social media content based on user needs and successfully engage the community online. 
  • Learn how you can connect with the new generation of consumers – Gen Z & Millennials – and tap into a $95 billion market with Snap
  • Discover how you can effectively use storytelling to boost social media engagement with Western Sydney Airport.
  • Find out how you can manage your social media community to enable your brand to succeed online with Canon New Zealand
  • Gain insight into what makes compelling social media content that encourages audience interaction with Optus Sport
  • Hear how the South Australian Tourism Commission is able to create engaging video content for its YouTube channel and drive greater visitor numbers. 
  • Discover how AustralianSuper is harnessing employee advocacy on social media to improve their brand reputation and staff morale. 
  • Find out how Ramsay Health Care is using their social media channels as a pathway to new customer experience and creating greater client satisfaction.  

WHO SHOULD ATTEND

This forum has been designed for all levels of professionals in the following areas across the private and public sector: 
  • Social Media 
  • Creative Content 
  • Digital Marketing 
  • Marketing Content 
  • Consumer Marketing 
  • Growth Marketing 
  • Brand Marketing 
  • Audience Engagement 
  • Corporate Affairs 
  • Communications 

TESTIMONIALS

TEAM DISCOUNTS

SEND 3 DELEGATES AND RECEIVE 15% OFF

SEND 4 DELEGATES AND RECEIVE 20% OFF

SEND 5 DELEGATES AND RECEIVE 25% OFF

15%OFF 20%OFF 25%OFF

VENUE

The event will take place in a premium hotel in Sydney.

Delegates will be notified 4 weeks prior to the event.